The Account Experience Podcast
Join the host of the Account Experience Podcast, Adam Dorrell, CEO & Co-Founder of CustomerGauge, as he explores how some of the world’s top brands in Consumer Packaged Goods (CPG) are listening to B2B channel feedback in real-time using Net Promoter Score and arming their front-line sales teams to grow revenue and market share.
Episodes

Monday Aug 03, 2020
Want to Reduce Churn? Close The Loop
Monday Aug 03, 2020
Monday Aug 03, 2020
Hello everyone and welcome back to another episode of the Account Experience Podcast. And in this episode, we cover one of our favorite topics: closing the loop.
In this talk, we cover why you're guaranteed to churn accounts if you do not close the loop. how you can properly close the loop (or as Cary coined, feed the loop) at every level of the organization (front line, middle mgmt, c-level) and our own personal journey and learnings gained through our close the loop process.
It's pretty clear guys, if you want to start reducing account churn, you need to close the loop. So get your pen and paper out and let's dive into the latest episode.

Monday Aug 03, 2020
Why Culture is Your Secret Experience Weapon
Monday Aug 03, 2020
Monday Aug 03, 2020
Hello everyone and welcome to the inaugural episode of the Account Experience podcast, where we dissect how some of the world's top brands are leveraging exceptional B2B Account Experiences to create passionate advocates and drive significant revenue growth.
And we couldn't be more excited that our first episode is all about creating a culture of action around your experience program.
In this episode we'll cover how you can effectively anchor your program in culture to drive buy-in and action, some tips and tricks to keep the c-level bought into your program, and how to motivate an entire company to serve the customer.
This episode is packed with tactical tips on how you can create an experience culture in your company. So without further ado, let's dive in and get to it.