The Account Experience Podcast
Join the host of the Account Experience Podcast, Adam Dorrell, CEO & Co-Founder of CustomerGauge, as he explores how some of the world’s top brands in Consumer Packaged Goods (CPG) are listening to B2B channel feedback in real-time using Net Promoter Score and arming their front-line sales teams to grow revenue and market share.
Episodes
Monday Jul 05, 2021
How Sure is Changing the Game in Telecom Experience
Monday Jul 05, 2021
Monday Jul 05, 2021
There's no harder industry to run an experience program in than perhaps telecom. Everyone and we mean everyone, loves to hate on their telecom provider! But Sure is doing things a little differently to change the experience with their customers. Today Adam and Dave are talking with Charlotte Dunsterville, Chief Consumer Officer at Sure to see how they're doing it.
Monday Jun 28, 2021
How SuperOffice CRM is Continuously Improving Their Experience Program
Monday Jun 28, 2021
Monday Jun 28, 2021
SuperOffice CRM has been running an Account Experience program for over 5 years now. It's part of the reason they were able to secure private equity funding. And keeping employees engaged and excited about growing the program is a huge part of their success. In this episode, Hans Gronsleth is talking with Adam and Dave on how he motivates the front line to continuously improve the program.
Monday Jun 21, 2021
3rd Party Cookies And The Increased Need To Focus On Retention
Monday Jun 21, 2021
Monday Jun 21, 2021
Please welcome season 2 hosts, Adam Dorrell and Dave Barber as they welcome Bob Mcninch to talk about the upcoming changes around 3rd party cookies and what it means for CX professionals.
Wednesday May 12, 2021
How UX Impacts Customer Experience with Object Edge
Wednesday May 12, 2021
Wednesday May 12, 2021
Ian and Cary are joined by Kelly Rader, VP of Digital Experience at Object Edge to talk about user experience and how it affects the overall customer experience.
Monday Apr 26, 2021
How Eaton Ensures Excellent Experience From Wholesaler to End User
Monday Apr 26, 2021
Monday Apr 26, 2021
Eaton is a Global organization with a complex distribution model. In this episode, Renan Cardoso talks about how he implemented an NPS program to ensure an excellent experience all the way from wholesalers to the end-user.
Monday Apr 19, 2021
How Effortless Office Unlocked Their Customers Voice with NPS
Monday Apr 19, 2021
Monday Apr 19, 2021
Effortless Office was crushing it with a 98+ CSAT score and everything was great... Until they lost a customer with no warning and no idea why.
Monday Apr 12, 2021
How Heineken Leveraged CX to Grow When Bars were Shut Down
Monday Apr 12, 2021
Monday Apr 12, 2021
It's been over a year since most of us have been able to step foot in a pub. Yet, Heineken has been able to leverage their CX program to stay in touch with bar owners and even grow their footprint. We're talking with Stefan Visser, Lead VoC program & Scrum Master CX @ Heineken to see just how they did it.
Monday Apr 05, 2021
NPS vs. CSAT
Monday Apr 05, 2021
Monday Apr 05, 2021
Today Ian and Cary are talking about the pros and cons of NPS and CSAT and how to grow your business based on customer feedback.
Monday Mar 29, 2021
Your Frankenstein CX Tech Stack is Causing Churn!
Monday Mar 29, 2021
Monday Mar 29, 2021
Today we're talking CX tech stacks! But more importantly, how a bad tech stack leads to unhappy customers and leads to churn.
Thursday Mar 18, 2021
Want That Next Promotion? Start Connecting Drivers to Revenue
Thursday Mar 18, 2021
Thursday Mar 18, 2021
In this episode, Cary and Ian explain what drivers are and how you can become the superstar in your organization if you start connecting them to revenue.