The Account Experience Podcast
Join the host of the Account Experience Podcast, Adam Dorrell, CEO & Co-Founder of CustomerGauge, as he explores how some of the world’s top brands in Consumer Packaged Goods (CPG) are listening to B2B channel feedback in real-time using Net Promoter Score and arming their front-line sales teams to grow revenue and market share.
Episodes

Monday Jan 25, 2021
Closing The Loop as Fast as Humanly Possible w/ Ondrej Sedlacek @Satismeter
Monday Jan 25, 2021
Monday Jan 25, 2021
Today we’re excited to welcome Ondrej Sedlacek to the Account Experience podcast!
Ondrej is the Co-founder of SatisMeter, an NPS and experience software based out of Prague. And in exciting news, CustomerGauge and SatisMeter recently solidified a great partnership which we’re all very pumped about.
In this episode, Ondrej talks about the importance of closing the loop as quickly as humanly possible. And he even has a few cool tips to do it real-time while your customers are either still in your product or using your service. You won’t want to miss this one. So without further ado let’s dive on in.

Monday Nov 23, 2020
B2B Benchmarks Series - CX Adoption & Mapping
Monday Nov 23, 2020
Monday Nov 23, 2020
Today we dive into part 2 of the quick-hitting experience benchmarks episodes. In this episode, we'll be exploring benchmark data centered around whether or not "CX is deployed throughout your organization" and "have you developed a thorough customer journey map" both data points are related as we'll explain in the episode. Some really interesting benchmarks to review here so let's dive on in.

Friday Nov 20, 2020
B2B Benchmarks Series - Account Sentiment
Friday Nov 20, 2020
Friday Nov 20, 2020
Hi all! We're going to switch things up a bit. We've received a lot of feedback from you all requesting a few B2B benchmarks ....and guess what? You're in luck! Today we're kicking off a new mini-series on B2B experience benchmarks with our yet to be released benchmarks data consisting of over 1,000 responses from B2B companies of all shapes and sizes across the globe. In this first episode, we cover Account Sentiment. More specifically, measuring how many contacts per account you should have to get account sentiment. So without further ado, let's kick off the first in a series of benchmarks episodes...enjoy.

Friday Nov 13, 2020
Culture Club - How Gaugies Celebrated Diwali Digitally This Year
Friday Nov 13, 2020
Friday Nov 13, 2020
Let me be the first to wish everyone a happy Diwali! This is one of CustomerGauge's favorite traditions internally with great food and even better company. This year, however, we did things a little differently. Here's a hint, it involves our CEO and COO schlepping around Amsterdam to deliver food in person to our EU Gaugies and free delivered food to our US Gaugies. In today's episode, we'll dive into a few details on how your company can also keep culture alive in a digital-first world and why celebrating is more important than ever. Once again happy Diwali and let's dive on in.

Tuesday Nov 03, 2020
How to Operate a World-Class Experience Program Globally w/ Bisnode
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Today we're joined by Marianne Mølgaard, she's the group Customer Engagement Manager at Bisnode. And Marianne recently had a great Linkedin post go viral which detailed her global experience program at Bisnode. And full disclosure here guys, Bisnode is a customer of CustomerGauge, but man is their story interesting. And Marianne doesn't hold back. She gives us all the great details on how she operates a program globally across markets, how she rallied teams internally around the customer, and even how the program has impacted Bisnode's business. This is a can't miss for anyone operating a global program. Without further ado let's dive right in.

Wednesday Oct 21, 2020
The Formula For Long-Term Customer-Centric Growth w/ Dennis Geelen @Zero In
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
Today we're joined by Dennis Geelen, the founder of Zero In, a boutique consulting firm based out of Ontario, Canada. In this episode, we talk about Dennis' fantastic new book "The Zero in Formula". It's a #1 Bestseller on Amazon and a great read for any experience professional out there listening. This was a super interesting talk filled with case studies, formulas, real-life actionable takeaways to help you better engage with your customers. I know you're going to get a ton of value out of this talk, so let's dive right in.

Friday Oct 16, 2020
The Path to 80 NPS & Revenue Growth w/ Brian Hodge
Friday Oct 16, 2020
Friday Oct 16, 2020
This week we welcomed Brian Hodge to the show. Brian is a Leadership Consultant at Dame Management Strategies but also just happened to be the previous champion at Soccer Shots, one of our customers. While at Soccer Shots Brian was the Director of Franchise Operations and he ran their NPS program for the entire brand across the United States.
This talk was a killer example of a champion using data and tying it to financial outcomes. Her literally correlated profitability and growth to hitting a specific NPS score. It's a fascinating episode and I can't wait for you all to hear it, so let's dive right in.

Monday Oct 05, 2020
Getting Employee Experience Right w/ Camilla Scholten, COO @ CustomerGauge
Monday Oct 05, 2020
Monday Oct 05, 2020
Today we're joined by our very own co-founder and COO Camillia Scholten. In this talk, we dove deep into Employee Experience. Camilla walked us through how she adapted our employee experience program during COVID and how investing in education is setting CustomerGauge up (and our clients) for the future. There are a ton of strategic and tactical nuggets in this one you won't want to miss it! Let's dive right in.

Tuesday Sep 22, 2020
Are You Gaming Your Way To Failure?
Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
Today we're talking about gaming. No not Nintendo, Xbox, or Playstation. Though Cary and I would love to do an episode on that as well. Today we're talking about all the different ways you can game a net promoter system. In this episode, we tell you why most gaming is bad for your company, how to spot different types of gaming, and yes even how to eliminate gaming and still incentivize the right activity. We love this topic so without further ado lets dive right in.

Friday Aug 28, 2020
The Power of Referral-Driven Revenue w/ Adam Dorrell, CEO @ CustomerGauge
Friday Aug 28, 2020
Friday Aug 28, 2020
Today we're excited to have a special guest, our very own CEO and Co-founder of CustomerGauge, Adam Dorrell.
In this episode, we focused on the ROI of experience-based referrals. And as a CEO, Adam is really passionate about making sure companies tie their referral revenue to their experience programs and he's pretty candid on why. Let's dive into the latest episode.